Achievements:

Achievements:

• Researching keywords to align with the clients’ business objectives.
• Developing and executing comprehensive on-site strategies including keyword research, metadata and technical recommendations.
• Using various data visualisation tools like Tableau, Data Studio to analyse the client’s perspective growth areas
• Using SEO tools and techniques such as SEOMoz, Ahrefs, Screaming Frog, Tag manager, etc to build best SEO strategies for clients.
• Auditing the clients’ website to determine technical issues and making recommendations based on it.
• Providing content strategies to support the SEO objectives to content creators.

• Identified trends and insights, and optimised spend and performance based on the insights
• Developed the CRM tools for customer management by liaising and identifying the requirements
• Communicated regularly with key stakeholders on digital strategy
• Increased brand reach by 125% through social media channels like Facebook, Instagram and LinkedIn.
• Increase revenue through digital channels by 55% within the first three months.
• Implemented with a variety of organic and paid acquisition channels – content creation, content curation,pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.

• Streamlined social media marketing strategy for the company.
• Prepared and analysed reports for data gathered through Google and Facebook Analytics.
• Liaised with the global team for social media plans and assets.
• Explored social media trends for the industry and regulated social media content plan.
• Assisted the graphics team to make relevant assets for promotion.
• Managed PPC campaigns through Facebook and Instagram.